Sands Resorts Macao hosts the third annual Sands Macao Fashion Week (SMFW19) from October 17 to 23, with a week of innovative fashion shows, exhibitions and promotions. The event is designed to showcase the many retail outlets at Sands Shoppes Macao and the upcoming autumn/winter collections. Apart from the opening night invitation-only event, all other events are free and open to the general public. Established as an essential event on the international fashion calendar, SMFW19 will again feature a packed programme, showcasing leading luxury and lifestyle brands across Shoppes at Venetian, Shoppes at Four Seasons, Shoppes at Cotai Central and Shoppes at Parisian. The week is launched with a glamorous event for VIP guests, media and key industry influencers.
Aimed at both the fashion industry and the general public, SMFW19 will present a series of ready-to-wear group runway shows spotlighting current collections together with various retail workshops and initiatives across the integrated resort. As with the two previous events, outstanding local designers hosted by the Macau Productivity and Technology Transfer Centre (CPTTM) will again be invited to participate in SMFW19 as part of Sands China Ltd.’s ongoing campaign to support Macau’s cultural and creative industries.
This year, they partner with international fashion house Balmain, showcasing an exclusive collection of couture pieces directly from Paris as the headline event of SMFW19. The Balmain Couture Exhibition, which is on display in the main lobby of The Venetian Macao, is unveiled at an exclusive gala launch event on October 17 for invited guests including VIPs, media, opinion leaders and influencers. The exhibition represents the first time the fashion house has undertaken such a partnership in Asia.
SMFW19 also showcases talented Macau fashion duo ALo Lo and Rainie Choi’s 2020 spring/summer ready-to-wear collection for their brand Auralo Arte. The collection is featured in the Walk on Water launch show at Shoppes at Venetian on October 18, 2019. There is also the MaConsef 2019 Spring/Summer Collection Exhibition: sponsored by CPTTM’s Fashion Incubation Program (MaConsef), it features 14 looks by Mickey Che and Jack Lin from the MaConsef 2018 design team under the theme ‘Ditch the Label’, which embraces the idea of thinking outside the box while celebrating traditional culture.
When: SMFW19 – October 17–23, 2019
Balmain Couture Exhibition – October 18–23, 2019
Walk on Water launch show – October 18, 2019
MaConsef 2019 Spring/Summer Collection Exhibition – October 12–23, 2019
Where: SMFW19 – Across Sands Macao properties, including Shoppes at Venetian Macao, at Parisian Macao, Four Seasons Hotel Macao, Cotai Strip and Cotai Central
Balmain Couture Exhibition – The Venetian Macao, Estrada da Baía da Nossa Senhora da Esperança, Cotai
MaConsef 2019 Spring/Summer Collection Exhibition – Shoppes at The Parisian, The Rotunda, Level 3 and 5, The Parisian Macao, Estrada do Istmo, Lote 3, Cotai
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