Macau Lifestyle
  • What's On

    Categories

    • Giveaways
    • Entertainment

    Recent Stories

    Horoverse X MAEN watch
    Horoverse x MAEN: Limited Edition Neon Cities Timepiece Celebrates Hong Kong and Macau’s Iconic Glow
    Jewelry & Watches
    The Macallan 200 Year Whisky Exhibition
    Step into History: The Macallan 200 Years Young Exhibition
    Events & Promotions
    Photo provided by Harry Potter_ The Exhibition_(4)
    A Spellbinding Journey into the Enchanting World of Harry Potter™: The Exhibition
    Events & Promotions
  • Dining

    Categories

    • Restaurants
    • Local Eats
    • Cafes
    • Bars
    • Chef Spotlight

    Recent Stories

    our bucket list of things to do if you’re visiting Macau on a Budget. The Venetian Macao canals
    Macau on a Budget: A One-Day Itinerary
    Macau
    Michelin Guide Macau 2024
    Michelin Guide Hong Kong Macau 2024: Macau’s Culinary Triumphs
    Dining
    Minibar and Lounge Interior Yellow Neon Signs Macau Lifestyle
    Sing Along: Best Places for Karaoke in Macau
    Bars
  • Lifestyle

    Categories

    • Wellness
    • Weddings
    • Family
    • People

    Recent Stories

    Tap Seac Swimming Pool Wide View from Below Sunny Day Macau Lifestyle
    Best Public Pools in Macau
    Family
    hac-sa-reservoir-park
    Top 10 Things to Do With Kids in Macau
    Family
    Moo Creamery Founders Portrait
    Moo Creamery: Freshly-Made Ice Creams Delivering Original Flavors in Macau
    Dining
  • Culture

    Categories

    • Arts
    • Heritage & History
    • Architecture
    • Artist Spotlight
    • Local Knowledge

    Recent Stories

    Featured image: Chinese depiction of a woman from atlantic countries circa 18th century Source: Review of Culture
    Historic Women in Macau: Empowering Communities Across Time
    Culture
    Morpheus City of Dreams Macau Reasons to visit
    10 More Reasons to Visit Macau
    Culture
    st dominic church macau
    Top 10 Things to Do in Macau
    Culture
  • Style

    Categories

    • Fashion
    • Jewelry & Watches
    • Beauty
    • Home

    Recent Stories

    horoverse-shooting-start-from-0-4by3
    Horoverse Co-Founders on Revitalizing Watch Culture: A Deep Dive with Oliver Tong and Wallace Chan
    Jewelry & Watches
    Horoverse X MAEN watch
    Horoverse x MAEN: Limited Edition Neon Cities Timepiece Celebrates Hong Kong and Macau’s Iconic Glow
    Jewelry & Watches
    Wayuu Bag Macau
    Businesses in Macau: Taking Ideas to the Next Level
    Culture
  • Travel

    Categories

    • Macau
    • China
    • Asia
    • Oceania
    • Europe

    Recent Stories

    our bucket list of things to do if you’re visiting Macau on a Budget. The Venetian Macao canals
    Macau on a Budget: A One-Day Itinerary
    Macau
    Isabel Bengzon surfing Siargao Macau Lifestyle
    Siargao Guide: Where to Eat, Sleep, Surf & Party
    Asia
    st dominic church macau
    Top 10 Things to Do in Macau
    Culture
  • Hong Kong

    Categories

    • What's On
    • Dining
    • Things to Do
    • Hotels

    Recent Stories

    Cartier and Women exhibition
    Cartier and Women: The World’s First Major Exhibition on the Role and Influence of Women in Cartier’s History
    Culture
    Grand Hyatt HK_French GourMay Staycation (3)
    French GourMay at Grand Hyatt Hong Kong Offers a Bespoke Culinary Trip to France
    Dining
    The Upper House Salisterra Main Dining Room
    Salisterra Showcases Exquisite Mediterranean Cuisine at The Upper House Hong Kong
    Dining
  • City Guide
  • 繁中
Beauty
by Sally Victoria Benson

Go Sponge with Diane Younes

Diane Younes Sponge

May is all about the French fervor in the air. With the various film screenings and events happening in Hong Kong and Macau, we decided to speak to a few French expats themselves on their life, work and views on Asia.

A double law graduate, this French expat is making beauty and makeup services in Hong Kong a lot more easy and affordable. After working with investment banks, Diane Younes decided to start Sponge– which offers professional beauty services at your fingers tips and at your doorstep. Since it is an at-home service, the high rental costs in Hong Kong can be evaded thus making it more affordable than conventional salons.

We speak to Diane on the challenges of starting a business and being a Frenchie in Hong Kong.

Where are you from originally and what brought you to Hong Kong?

I was born in Paris but grew up in London, made my way to New York when I was 16 and did my first law degree in French in Canada. I did my second law degree in New York before I started working in investment banking for a few years and then decided to come to Hong Kong because my husband was offered a job and I thought why not? It is a nice adventure … so here we are.

Can you tell us about your background and what you do?

What I was doing before has nothing to do with what I’m doing now. I was working on the trading floor back then for Morgan Stanley and Barclays Capital but I always knew I wanted to start my own business, it was just a matter of timing. Within four months I built a website and business. I had the idea for Sponge initially because I was floored by how expensive spas and salons are in Hong Kong and I figured out it was because they were paying rent. We don’t pay expensive rent for a salon or spa at Sponge which drives down prices. We can come conveniently to your location- your home, your office, your hotel, your event, your photoshoot etc.

Can you tell our readers more about “Sponge”?

Sponge offers professional beauty services at your fingers tips and at your doorstep. You book online in three simple steps, it takes 10 seconds and you get a beauty professional at your location of choice. Right now we offer hair and makeup, eyelash extensions and makeup lessons. In terms of the name, I just wanted to find something that was part of your everyday life. The whole concept behind Sponge is that its part of your daily life, its not just for special events. Especially because of how we are priced and how convenient we are. So people book us in the morning before going to work, during the day or in the evenings before events. I was in the kitchen trying to find some inspiration for a name and I looked over at the sink and saw a sponge. The name is easy and short and makeup artists use sponges too.

How does someone use your site to make a booking?

If you go to our website you will see a menu of services and looks. For makeup, there is a full-on smokey eye contoured look to a more natural look with an emphasis on the lips, for example. This makes the booking and services faster and easier for clients. Everything is then customized for clients to match their preferences at the time of the appointment. You can of course also show our experts the photos of what you want on arrival or leave photos or comments in the comment box at the time of booking. We also use our Instagram to post all of our clients’ looks. This serves as beauty inspiration for our clients as well.

What has been your biggest challenge with starting your own business and why?

Honestly, it was the technology part that was the biggest challenge. Hong Kong is lacking in good web developers that are decently priced. You can get the best here but they are very expensive or you can pay a really low price and get someone who writes you code that might not support a business very well. So I think what is key is to find, web developers who know their stuff, and who have a project manager who can relay your wants and needs into “techie talk” to the developers.

Sponge

Picture courtesy: Michelle Proctor

What is your favorite French beauty brand and why?

Caudalie has this beauty elixir spray, it’s like a water spray but there is something about it. You might not need it in Hong Kong because it’s so humid but when your makeup is starting to feel “ugh” during the day you spray it on your face and it just revives your face. Another great French brand I’ve been using for years is Avene. They have this cleansing lotion that is very gentle on your skin. I’ve been using it for about 10 years now. In terms of makeup- Makeup Forever HD is actually very good-, especially for photo shoots.

What’s is the one beauty item everyone should splurge on?

That’s a tough one because there are some that don’t break the bank. My favorite is a great Korean mask I use that is super cheap, I get it from Sasa. Its called Beyond. It has canola honey from Jeju and I use it every two days. In terms of makeup, there are so many great brands out there but I like to splurge on my Guerlain terracotta bronzer.

What do you think is a French stereotype that isn’t true? And one that is?

One stereotype that is true is that our food is amazing. And contrary to popular stereotype, we love to work too.

Any beauty/makeup trends for Summer 2018?

Contoured looks and lots of highlighter. You are seeing highlighter not just on cheekbones but down the bridge of the nose, the temples, chins, etc.

What advice would you give women who want to start their own business?

Really think about it before you do it. I encourage everyone to try it if they really want to do it. But just know that you will not be your own boss, you will not have flexible working hours. In my experience, it is the most inexpensive and best degree I’ve ever done in life. So I do encourage people to do it but before you jump, buckle in because it’s a wild but awesome ride.

Living abroad, what things do you do when you are missing home?

I love to watch French movies. I feel hearing your mother tongue it simply relaxes you. There is something about hearing the French language, you associate with your family and loved ones.


Learn more about Sponge and their services on Facebook or Instagram. For appointments in Hong Kong visit: www.gosponge.com

Tags

  • Beauty
  • diane younes
  • gosponge
  • hair
  • hong kong beauty
  • makeup
  • Style

Related Posts

horoverse-shooting-start-from-0-4by3
Jewelry & Watches

Horoverse Co-Founders on Revitalizing Watch Culture: A Deep Dive with Oliver Tong and Wallace Chan

Trending Posts

Dining, Local Eats

Where to Find the Best Portuguese Egg Tarts in Macau

Local Knowledge, Macau, Sightseeing, Travel

Getting Around in Macau

Macau, Travel

Guide to Macau Visa Policy & Macau Work Visa Rules

Art Macao Wynn Palace Wynn Garden of Earthly Delights exhibition Melting Memories by Refik Anadol
Arts, Culture

10 Must See Artists at the Spectacular Art Macao 2019

  • Editor's Picks

    woman holding phone and coffee Local Knowledge

    Macau Apps: The Best Apps You’ll Need in Macau

    When in Macau, consider these 5 must-have applications that will make your life or stay easier.

    girl in macau transport Local Knowledge

    Getting Around in Macau

    Macau is a small but immensely interesting place with plenty of things to see and do. With many modes of transport, getting around has never been simpler.

    ladies night macau Bars

    Where My Ladies At: The Best Ladies’ Night Offers in Macau

    From free-flow champagne to free Prosecco bottles, check our list of the best ladies’ night offers in Macau.

    Salvador Dali Alice in Wonderland Macau Lifestyle hidden artwork Macau Arts

    Art Masterpieces in Macau You Did Not Know Existed

    Some pieces of art are in the most prominent spots, but there are some artwork that remain hidden in Macau. Here’s where you can find them!

    Cuppa Coffee Macau Dining

    Good Morning Macau: Best Cafes for Breakfast

    As breakfast is the most important meal of the day, here’re our favorite cafes in Macau to head to for a hearty breakfast!

    Wayuu Bag Macau Culture

    Businesses in Macau: Taking Ideas to the Next Level

    Macau is a small city, but it sure has a lot of new businesses popping up. We rounded up a list of cool businesses to check out and support!

    start line photo Lifestyle

    Top Running Routes in Macau

    Make the effort to get up 30 minutes earlier from tomorrow onwards and check out any of these stunning running routes in Macau.

    The Ritz-Carlton Bar & Lounge Gin Collection Bars

    Best Places for Happy Hour in Macau

    After a long day at work, you need a relaxing place to unwind. We have the best places in Macau for happy hour deals on drinks and snacks!

    Zics Macau Brand Source Facebook page Fashion

    Macau Fashion Brands: Celebrate Local Design

    Discover some Macau fashion brands that are making waves due to the fabulous designers behind each of their fresh and genius creations.

    Flora Garden playground Family

    The Best Playgrounds for Kids in Macau

    Macau is full of parks and leisure areas that feature some amazing play areas. Here’s a list of the best playgrounds in Macau for the tykes!

    Maria do Leste Bloody Mary from St Regis Macao Updated Photo 2020 Bars

    Shaken or Stirred: Macau’s Best Cocktails

    The world of mixology often proves to be as diverse and surprising as the one of gastronomy. Exercising talent and immense creativity, Macau’s bartenders keep creating signature cocktails that impress us with both flavors and presentation. If you are tired and bored with mojitos and negronis and need tips on what else to try, check out our guide to Macau’s best cocktails. 

    sound-of-century-vintage-sound-machines-museum Arts

    Macau’s Quirkiest Museums

    When art and history collections are inspected, it’s time to learn things that even locals might not know. Read on to plan a visit to Macau’s quirkiest museums.

    Pataca currency Local Knowledge

    The Pataca Story: The Peculiar History of Macau’s Currency

    The Pataca is special as not many countries the size of Macau would have their currency. Read on to find out about the origins of the Pataca.

    Vintage Around Exterior Front View Macau Lifestyle Culture

    Where to Shop Vintage in Macau

    If you’re a fashionista obssessed with all things vintage, this selection of the best vintage shops in Macau is for you. Happy shopping!

    Negroni bar patua mgm cotai macau lifestyle Bars

    Where to Have an Unforgettable Negroni in Macau

    Check our list of the best bars in Macau that serve the Italian bitter-sweet cocktail, Negroni, from classic recipes to original twists!

    Coloane hiking trail Culture

    Guide to Coloane’s Hiking Trails

    Coloane is home to most of the hiking trails in town. We walked them all and came up with the most comprehensive Coloane hiking trails guide.

    sponge-cake-macau-lifestyle-chinese-pastries Dining

    A Tour of Traditional Chinese Pastries in Macau

    Every tourist coming to Macau can make a fast conclusion that cookies and pastries here are held in high regard. Where do you start, and what do you eat? To get acquainted with a curious word of local sweets, check our guide to the Chinese pastries in Macau.

    63c4f00b-ca84-4eda-8f54-1fc5b633bee6_l Architecture

    Macau’s Tap Seac Square by Carlos Marreiros

    Have you ever wondered about Tap Seac Square, its history, and what used to be there? Find out more about its history and right here!

    Camões Bust in Grotto Culture

    The Camões Phenomena: All the Way From Portugal to Macau

    Portuguese poet Camões is well-known in Macau. But do you know why? We tell you some interesting facts about the author’s life!

    beijing memory li xiao feng mandarin oriental macau art Arts

    Art at Mandarin Oriental, Macau: Porcelain Dresses & Contemporary Glass Installations

    Read on to see how Mandarin Oriental, Macau, highlights its style and identity with art and design masterpieces by different artists.  

    Nam Ping Exterior Frontdoor Macau Lifestyle Dining

    Nam Ping: A Local Foodie Haven Nestled in Old Macau

    Set in Rua de Cinco de Outubro, Nam Ping is nestled in the city center, opened for more than 30 years, serving simple, mouthwatering dishes.

    Rooftop Macau Upstairs Terrace Dining

    Best Rooftops in Macau to Relax At

    Chilling on a rooftop with a cold drink is the best way to spend a day. Here’s a list of some of the hippest trending rooftops in Macau!

    Chou Kei Dining

    Local Eats: Where to Have Instant Noodles With Egg & Luncheon Meat in Macau

    Instant noodles taste much better topped with a fried egg and luncheon meat! Here are the best places in Macau to have this delicacy.

    banyan tree macau_Spa_Royal Treatment Room Lifestyle

    Macau’s Best Spas

    Macau is a wold-class destination and this extends to its spas as well. Check out our list of spas in Macau offering the best in relaxation.

    ferry hong kong macau Culture

    10 Useful Macau Ferry Tips

    Although you can take the bridge now, the one-hour ferry ride is a unique and easy way to get from Macau to Hong Kong. Here are 10 essential tips to make your Macau to Hong Kong ferry trip trouble-free.

    hac-sa-reservoir-park Macau

    Best Things to Do around Hac Sa Beach

    Hac Sa Beach on Coloane Island is a popular destination for both locals and visitors. It’s the perfect place for a day outside the city!

    Lord-Stows-Garden-Cafe-Coloane Cafes

    Best Places to Eat in Coloane

    Coloane is where locals and tourists come to enjoy chill vibes and home-style dining. Here are the best places to eat in Coloane for your next foodie trip!

    Tap Seac Swimming Pool Wide View from Below Sunny Day Macau Lifestyle Family

    Best Public Pools in Macau

    Cool off or get your cardio in at the best public pools in Macau!

    Cheong Kei Noodles Owner with Blurred Noodles in Hand Macau Lifestyle Dining

    Cheong Kei Noodle Factory: A Local Family Business with Healthy Ambitions

    We learned the history of Cheong Kei Noodle Factory, the inspiration behind their products, and their vision for Cheong Kei’s future.

    AJ Hackett Macau Skywalk giveaway Macau Lifestyle Local Knowledge

    Everything You Need to Do in Macau at Least Once

    Take a dive into this article and find out what to do to spend your precious time in Macau and maximize it to enjoy the city at its fullest!

  • About
  • The Team
  • Advertise
  • Privacy Policy
  • Terms and Conditions
  • Contact Us

COPYRIGHT © 2025 • MACAU LIFESTYLE

Subscribe to Our Newsletter

Receive Macau Events Agenda, the Hottest Giveaway Offers and the Latest Article Updates!