Aman is undoubtedly the most exclusive hotel brand in the world. With groundbreaking designs that frame the natural setting of each destination, Aman hotels have delivered unparalleled success when it comes to travel and hospitality. From architectural components based in each location to the sense of privacy during a stay, its module for success has been inimitable.
With more than three decades of service that spans from the shores of Phuket to the majestic mountains of Bhutan, can you imagine its presence in the bustling avenues of the “Big Apple”? How it’s set to transform the vibrant streets of New York is a feat we’d like to see accomplished and it’s likely to happen this year. Aman’s legendary name when it comes to elegant experiences intertwined with travel and tourism has set the benchmark for many in the world of hospitality.
That is why, we were surprised and extremely excited to learn that Janu, the sister brand of Aman will maintain some certain aspects of the Aman concept while offering a more energetic vibe for those seeking adventure and inner contentment. While Aman’s Sanskrit translation is “peace”, Janu stands for “soul” and it’s the sense of connection and community that this new hotel brand hopes to achieve. Chairman and CEO Vladislav Doronin said, “We saw a white space in the market, and we want to push the hotel industry into a new sphere. What with today’s modern fast-paced society, which has seen human connection and communication redefined by the digital world, we wanted to create a new hotel brand with a soul and with the aim of kick-starting human interaction again.”
It’s apparent that Janu shares DNA with its legendary elder sister in the form of total commitment to its guests, deep roots in destination, exemplary and timeless design, and unruffled service. However, Janu stands out on its own when talking about social wellness that plays an integral role and strategically placed at the core of the experiences it offers. Janu is set to create an environment that nurtures meaningful connections. It aims to bring balance to the head and heart and rekindle the soul. Whatever your purpose of travel may be, Janu sets to capture the essence of your spirit with a space that reflects harmony and balance.
Janu launches with three forthcoming hotels that are already under construction: Montenegro (2022), Al Ula in Saudi Arabia (2022) and Tokyo (2022), as well as a robust pipeline of future hotels. Janu Montenegro will be the first hotel to incorporate the brands serviced residence concept, enabling guests to fully embrace the Janu lifestyle.
Janu: where life and soul align
How do we find real balance? In the fast-paced scene of our daily lives, this is the challenge posed by our constant search for fulfillment. In the process, we now consider health and wellness a luxury when it should be a necessity. The art of relaxation has become a journey that we chase at leisure. Janu tackles the very core of this enigma. Founded on the belief that true luxury means never having to choose between personal fulfillment and pleasure, it encompasses night and day or even with work and play. The pivotal philosophy of Janu is to rekindle the soul by delivering a balance of both worlds.
The modern travelers continue to evolve with trends that continuously change. What seems to be perpetual is the yearning for purpose and a true feeling of the locality as one discovers the world. Emphasizing a modern approach, Janu aims to recreate the recipe of success attained by Aman albeit a different path. Decked with creative inspiration, genuine connections, and conviviality, and the perfect balance, Janu intends to soar high. To provide guests with the very best, in abundance, it’s set to capture the heart and mind and restore the spirit beyond all expectations.