You may find it surprising that Hennessy has inspired creativity for centuries from fine art to street art; from symphonies to jazz. If you’re still in doubt, you only have to Google and discover that the talented director Ridley Scott led a mesmerizing four-minute short film titled “The Seven Worlds” exclusively for Hennessy. If that’s not artistic talent, we don’t know what is!
The Hennessy brand has celebrated culture through stories in film, music, and art all over the world. And following the successful events in Shanghai, Hangzhou and other Asia Pacific regions, Hennessy Declassified – Macau has arrived at the Galaxy Macau from September 17 to October 6 to give us a glimpse of the secrets of Hennessy. Not just your ordinary exhibition, prepare for an interactive and immersive experience at The Hennessy Declassified. Discover the history and art of the Hennessy family and understand the maison’s superb winemaking craftsmanship that has thrived through centuries. Nestled in the Crystal Lobby, the exhibition is open and free to the general public, who are welcome to register on-site and begin an exquisite cognac journey and exclusive tasting experience of Hennessy.
Founded by Irish Jacobite military officer Richard Hennessy in 1765, the Hennessy cognac distillery has passed through many generations of the family building a dynasty that has made a name for itself in the world of trade. It was in 1971 that Kilian Hennessy spearheaded the company’s merger with Moët et Chandon giving birth to Moët Hennessy. Moët Hennessy eventually merged with Louis Vuitton in 1987 thus creating one of the world’s largest luxury brand conglomerates, Louis Vuitton and Moët-Hennessy or known as LVMH today.
EMBARK ON AN ODYSSEY OF COGNAC
The Hennessy brand is purported to sell about 50 million bottles a year worldwide making up more than 40 percent of the world’s cognac. As the largest cognac producer, the intrigue behind its creation has always mesmerized enthusiasts. Giving Macau a glimpse of the beauty behind cognac, don’t miss the awe-inspiring exhibition at Galaxy Macau.
Have a look at the infographic display area divulging myths and knowledge of the cognac-making process. Find out the source of Hennessy’s craftsmanship by exploring an important step in cognac making which is the art of maturation. The eaux de vie age in handmade oak barrels, after which the amber-colored essences are carefully blended, the secret process that results in the incomparable taste of Hennessy. But what exactly is eaux de vie? Its literal translation means “water of life” but the term is referred to describe distilled spirits of all kinds.
Prepare to be captivated by the Hennessy Tasting Committee’s Grand Tasting Room at the end of your journey. The beautiful space is designed after the closed-to-public tasting room situated on Rue de la Richonne in France. Embark on an exclusive tasting experience from Fridays to Sundays during the exhibition period. Each registered participant will take on the role of a member of the enigmatic Grand Tasting Committee, where they will learn to understand and make decisions regarding the cognac, with important members of the committee.
In the final part of the exhibition, visitors will be able to experience the flavor of Hennessy’s incredibly crafted cognac. The Hennessy Declassified interactive exhibition is an experience like no other in Macau so make sure to visit!
Mark your calendar and learn about the profound mystery of this coveted cognac. The wine tasting experience is available from Fridays to Sundays.
When: 10:00am–10:00pm, September 17 to October 6, 2019
Where: Crystal Lobby, Galaxy Macau, Estrada da Baia de Nossa de Senhora da Esperanca, Cotai, Macau
For more details, visit www.hennessy.com/declassified/en-hk