The Swiss watchmaking brand Longines recently launched a new addition to its successful line, The Longines Master Collection. On November 12, the celebrated winged hourglass brand held a fabulous launch event in an exclusive venue to present local friends the new Longines Master Collection moonphase timepieces and Macau Lifestyle was lucky to take part. Read on if you’d like to get a glimpse of the exclusive event in Macau and learn more about The Longines Master Collection’s new moonphase model.
THE LONGINES MASTER COLLECTION LAUNCHES IN MACAU
A striking lighted Longines emblem on a bronzy full moon was the compelling greeting to dazzling guests as they arrived. An elegant corridor, evocative of a library, led to one of Le Lapin’s private rooms, where a Longines full moon crowned an exhibition of the new The Longines Master Collection new moonphase models.
Graced by a performance by a contemporary ballet trio and the sound of enchanting live music, guests enjoyed an evening marked by breezy spirits, laughs, and effortless elegance. The Pearl River and Macau skyline sprawling resplendently across the windows made for the perfect backdrop to a joyous evening brimful with familiar faces, suitably illustrating Longines’ firm presence in Macau and reaffirming its commitment to their esteemed local patronage. All the way from Switzerland, Longines CEO Mr. Matthias Breschan connected with guests at the launch event, taking the chance to convey the importance and meaning of the brand’s adage: Elegance is an Attitude.
LONGINES MASTER COLLECTION: WEARING THE MOON ON HER WRIST
Combining elegance, character, and purity with the finest watchmaking expertise, Longines ethos is materialized in one of its most iconic and beloved collections–The Longines Master Collection–which features both ladies’ and men’s wristwatches. This year, in attunement with the modern women’s strong and confident nature, Longines introduces a new ladies piece that is simultaneously elegant and technical, allying outstanding performance with feminine elegance. The introduction of the moon phase display lends a poetic touch to the piece, metaphorically and literally offering the moon to the lady who wears it on her wrist.
The Longines Master Collection moonphase comes with a choice of different colored straps in red, blue, taupe, or a stainless steel bracelet, which is removable and changeable, a feature we truly love. This masterpiece’s display comes in beautiful mother-of-pearl, sunray blue, and Longines emblematic silver “barleycorn” pattern, adorned with Top Wesselton diamond hour markers. The new Longines Master Collection moonphase is a statement wristwatch, destined to reflect and accompany the ever-evolving identities of those who wear this masterpiece on their wrist while keeping a timeless core value–elegance.
LONGINES: WATCHMAKING FOR NEARLY TWO CENTURIES
With 190 years of existence, driven by the slogan “Elegance is an Attitude”, Longines represents the essence of timepiece craftsmanship. Founded in 1832 by Auguste Agassiz in Saint-Imier, Switzerland, the brand is an indisputable reference within the horological universe. Its first factory, located in Es Longines (which translates to “long meadows”) gave its name to the Swiss watch house. Longines early steps into watchmaking consisted of manufacturing pocket watches. Several decades later, in 1878, with the launch of its 20H caliber, the brand’s first chronograph movement, Longines would set sail to become a preferred watchmaker for timekeeping horse racing events, marking the start of its ties with equestrian sports, nowadays a paramount part of its identity.