After spending years in the corporate world surrounded by dull grays and boring blacks, Sarah Chessis felt the need to pep up the workwear wardrobe of the new-age empowered woman. So she created a professional wear, designed to take a woman straight from the boardroom to the cocktail bar. Combining Isabella Wren’s signature clothing range with state-of-the-art technology, this new e-commerce platform makes finding unique and beautifully tailored clothing easily accessible.
Know more about what keeps her going.
Can you tell us about yourself and how you came to launch Isabella Wren?
Before successfully stepping into the world of fashion, I spent 18 years working with top financial institutions. During that time, I felt there was something missing in the business world for women. I discovered a need for empowered, fashionable and customizable women’s wear. After gaining experience with an international clothing brand, I moved to Hong Kong and established Isabella Wren in 2014, naming it after my daughter.
At Isabella Wren, we aim to design beautiful professional wear to take a woman straight from the boardroom to an evening out. Combining Isabella Wren’s signature clothing range with state-of-the-art technology, we created a new e-commerce platform that makes finding and purchasing unique and beautifully tailored custom clothing wonderfully simple. As the CEO and Founder of Isabella Wren, my goal is to make a woman feel confident and sexy, one customized outfit at a time.
Can you describe how the customization process works for each piece?
While for now, we are focusing Isabella Wren producing wonderful professional wear with an edge, it is most certainly my ambition to have us expand our horizons over time and work with some really innovative fabrics and designs. Internally we sometimes make dresses, gowns, and jackets that are really out there just for fun and to experiment. We think it is important to try the dramatic even if the samples are worn only by myself or the models. Standout pieces and designs can often inspire wonderful collections that are great for the workplace. On the business front, 2018 is shaping a super exciting year for Isabella Wren, we are developing new partnerships that will enable us to greatly expand our business both in Hong Kong and internationally, in the coming months. I have never been so excited about what we are doing than what I am today and I am deeply grateful for all those who have supported us in our mission.